Marketing of medical devices 2022

AGENDA:

• A draft of a new act on medical devices and new regulations in the field of advertising
• Advertising to patients (layman) vs advertising aimed at medical professionals
• Public Advertising Bans, Including Use  the image of people working in the medical profession
• Requirements for the content and form of warnings in advertising to the patient
• Activities that are not considered advertising
• Dissemination issue among HCPs  research results, scientific studies and information on products, including those not yet released on the market
• Requirements for visiting medical professionals by company representatives
• The impact of the proposed regulations on other field force activities (meetings  promotional, conference sponsorship, etc.)
• Archiving and sharing of advertising patterns
• Entry into force and transition periods.

LECTURER:  adv. Marcin Tomasik